Business book ghostwriter Deborah Ager helps business leaders become authors.
You’re thinking about a book because you’re ready to expand your thought leadership, teach others your methods, or develop leads for your business.
Writing a book might seem easy at first. Decide on your topic. Brainstorm titles. It feels good to take those steps. But you’re running a business, and you’re a busy person. The book project lands on the back burner, which has happened to a lot of my business authors.
It’s Easy to Get Stuck When Writing a Business Book
- not have time to draft, write, revise, edit, and proofread your own book.
- dislike writing and editing more than canned brussels sprouts.
- be unsure about what topics to cover.
- be too close to your own ideas to be able to sort them into a cohesive book structure.
You’re not alone if you’ve experienced or thought any of the above OR if…
You Just Can’t Get Your Book Out of Your Brain and Onto Paper
One of my clients—let’s call him “Steve”—is an expert and highly regarded in his industry. He runs a company and wanted to write a book to support his goal of speaking to large audiences to attract more business.
But he was too close to his own ideas. He’d created a book outline and even drafted 50 pages, yet he’d spent a long time on it and didn’t have a finished book. And the lonely road ahead to completing the book wasn’t looking so great.
He was ready to delegate his book.
He told me that he wrote presentations and reports, but he just couldn’t get the right words onto paper when it came to his book. Plus, he traveled constantly to meet clients, so making the time was an issue. And that idea of getting his book done on the road wasn’t working out.
As a high achiever, this inability to write the book frustrated him. That’s where delegating the project helps.
I let him know all that was normal, and he breathed a sigh of relief.
Most business leaders I’ve worked with have struggled to turn their ideas into a book for various reasons. I remind my clients that we see finished books all the time on Amazon and in bookstores.
We read finished books.
We admire finished books.
We forget those books required:
- a messy draft,
- sculpting / revision,
- and editing (lots of editing).
If You’re Ready to Delegate Your Book and Collaborate on Your Project, I Can Help…
Hi, I’m Deborah Ager—a Marketing Pro Turned Author Turned Business Book Ghostwriter.
In 2007, I used an author’s book to land him tens of thousands of dollars in speaking engagements and sales trainings. That’s how I learned books can provide a powerful business marketing foundation.
I published my first book in 2009. The first book took ten years. The next three books took only four years total. By the way, one of my books is on Bloomsbury Publishing (New York, Sydney, Oxford, New Delhi). Through these books, I mastered the book creation process.
After my first book appeared, people sought me out to speak and give presentations at colleges, museums, art centers, and universities.
I helped loads of business owners develop books. I found experts like you have all of the knowledge inside, yet you often need help getting it out and turning it into a structured book that educates people while also leading to business.
The reason business leaders turn to me for facilitation is what one client called my “trifecta” of:
- marketing background,
- business acumen,
- and writing experience.
I’m not just your editor. I’m your book doctor and collaborator.
I ask the questions you don’t know to ask of yourself in order to:
- deepen your topic,
- connect better with your readers and target market,
- and create a more effective educational marketing tool.
I believe in serving those who aim to improve humanity and those who have big ideas and need a bigger audience for them. That’s why I do this work.
Over the years, I’ve worked on marketing, writing, and web projects for the:
- Centers for Disease Control,
- National Institutes of Health,
- Lockheed Martin,
- the U.S. General Accountability Office,
- and the American Red Cross.
Now I combine my marketing, business, and writing knowledge with my proprietary book creation process, so founders and CEOs like you can build your authority and capitalize on your thought leadership.
Why Trust Me to Finish Your Book?
- You get a fellow author. I’ve authored and co-edited books myself, so I understand the process from the author and book doctor perspective. I’ve published on presses large and small. My largest is Bloomsbury Publishing.
- You get a former English professor. I’ve taught writing and creative writing at the University of Florida, the George Washington University, and Johns Hopkins.
- You get a marketer. I’ve 15+ years of marketing experience. Results include generating 11,000 book orders in 3 days, helping a business owner find $30K in potential revenue in her business, and using pay-per-click advertising to generate $104M in 3.5 years. With me, you’ll bake marketing into the book, so it helps you sell your services or products.
- You get experience and a team. I’ve published, worked on, and promoted dozens of books for authors, students, and myself. I’ve edited and published 40 issues of a magazine. (There’s paper in my blood.) You get access to my professional network, including copyeditors and designers.
- You get a success mindset. I founded a magazine. Libraries at Harvard, Yale, Brown, the University of Wisconsin, and others subscribe to it.
- You get a process tailored to YOU. I have a process with options based on how much you want to write versus how much you want me to write.
The Business Book Creation Process…
STEP 1: Master your market. We create a clear picture of your ideal target market for the book, so we know how to write and present the information in a way that builds your authority. You save time by getting clear on the book’s tone, voice, and topics before the writing begins.
CEOs, speakers, and entrepreneurs have used these methods and experienced “a-ha” moments about their book ideas and businesses. We create a deep customer profile to determine what you want people to DO (and how you want people to FEEL) after reading your book.
STEP 2: Mission alignment. You want a book for a reason. Your mission gets aligned to the project, so you understand exactly how it’ll help your business growth.
STEP 3: Mine your material. Notes all over the place? Is your book in a box somewhere? No problem. We discuss material you have (blogs, ideas in your brain, presentations, courses, etc) and structure the ideas, so you feel good about the next step.
STEP 4: Map your mind. You’re and expert and probably have a lot of ideas. Perfect. We use this time to uncover themes and topics that need to be included in your book, so that we have a clear blueprint and capture all of your related expertise.
STEP 5: Move from brain to book. This is a meaty step and contains sub-steps.
- We meet via phone to collect material, and I offer to provide you with questions for an interview. You might share an existing presentation or prepare material in advance for our phone calls. I record the calls and use the resulting transcript to create a rough draft that sounds like you.
- I create rough drafts from the transcripts, and send them to you for your comments and feedback. This step creates Manuscript 1.0. All along the way, I’ll recommend ways to help your reader better understand your material. This could include recommendations on charts and graphics, subheaders, or thought-provoking questions.
- We discuss the content and structure. We revisit the audience work we did to ensure the topics and writing style will appeal to your readers.
- Based on our conversations, I revise Manuscript 1.0 and send it to you for your review. While I’m working on this, you have a chance to step back and return to the project with fresh eyes. From this step, we develop Manuscript 2.0. All along the way, I’m working to clarify points and smooth out the structure and transitions between topics.
- You receive Manuscript 2.0 for your review and feedback.
- I incorporate your feedback and make any needed revisions. From this is born Manuscript 3.0. We review it and make any needed changes.
- When the manuscript is finished, it’s sent to a copyeditor to check for punctuation, style, etc.
- Your book can then be laid out and uploaded to Amazon or you can send chapters and a query letter to a nonfiction agent.
What My Clients Say About Working With Me:
"I’m so happy I partnered with Deborah on my first book. I knew I wanted to work with her after attending a book writing workshop that she was hosting back when I was still fleshing out ideas for the project. She has the foundational expertise of how to structure a book to be engaging and compelling, along with the creative ability to help you bring out your voice in your work. She helped me do both. Having Deborah as editor for my book was especially valuable in deciding how best to illustrate certain concepts—something I hadn’t even considered—which elevated the quality of the content. Deborah brings an incredible energy to the projects she takes on. She doesn’t just “comprehend” your content; she immerses herself in it. You can trust that her suggestions are about what’s impactful for your audience and also true to your voice and message. I’d recommend Deborah to anyone, who’s writing a book (or thinking about it), to help them get their ideas off the ground and out into the world."
RM HarrisonBusiness Strategist
“Deborah oversaw the online marketing for my company, which included SEO, AdWords campaigns and the email marketing program. Using her copywriting and conversion optimization skills, she increased the response rate to our online course from 15% to 42% in six months. We were happy with her results, and she’s fun to work with.”
Bill CatesPresident, CSP, Speaker, Referral Coach International
“I know there’s a book in me somewhere, but I was still searching for exactly what my topic would be and who I want to serve at that point. I’m very happy I signed up to work with Deborah! The process helped me refine my book’s topic. And to my surprise, it even helped me figure out the direction of my business, which was an added bonus. I liked the resources you shared and the exercises we did and would recommend this course to others!”
Lori SaitzOwner and Speaker, Quiet Girls
I appreciate Deborah’s passion for the project and her ability to coach me through the process in a way that feels structured but not restrictive. I like the fact that I’m working with HER (not one of the staff.) I wanted to work with Deborah because I needed a more tailored feel to what I wanted to accomplish, and I could not be happier with the results so far! Deborah really cares–not because she is getting paid or this is her job..she REALLY cares. She wants me to succeed with this project, and her support feels 100% customized. Paying for a book collaborator is an investment in my business, yet I was more scared of NOT moving forward with the book. It is a big deal to decide to make this real, but Deborah was encouraging without being pushy. Ultimately, choosing to work with her was an easy “yes,” an I would recommend her to others.
Meghan LeahyParenting Coach and Washington Post Columnist
“I’m delighted to be working with you on my book and am inspired by the editing experience. It’s delightful to work with such a thoughtful and substantive thinker. It not only makes the process enjoyable, but it’s pushing me to think better, write better and to learn more–and that experience for me is priceless.”
Hamid GhanadanFounder, The Linus Group
Book Topics I’ve Worked On:
- Estate planning,
- Search engine optimization,
- Healthy eating,
- Small business planning,
- Employee engagement,
- and more.
Want to See Writing Samples?
Business book ghostwriters generally don’t “write and tell.” Celebrity ghostwriters do. Lucky dogs!
Most business ghostwriters keep the relationship confidential at the request of clients. That said, a few of my clients have generously allowed me to share samples. I’m happy to share these with you after we’ve spoken.
Yet here’s the thing. If you want to know whether I can write sentences, you’ve just read a bunch of them. Writing samples alone won’t tell you if we’re a good personality match, so that’s why I recommend we talk.
Ways a Book Can Change Your Business
This is you: You’re out to dinner with friends. While candlelight flickers on the walls and a piano plays in the background, your friends raise their wine glasses to toast your accomplishment.
This is you: Your book launch party is happening in the hot new restaurant in town. You look up from signing your book for a colleague and see four of your friends taking a selfie with your book.
This is you: A conference organizer calls you. You did not have to submit a proposal this time. Someone read your book and passed it along. Now the conference wants you to speak, and you’re getting paid to do it.
This is you: You check Amazon. Book sales are going well. You’re selling books every day. And those prospects you need to book business? They’re calling your office to request appointments. You feel confident you’ll make your numbers.
Your Finished Book in Your Hands…
A taste of fine wine, the thrill of a fast car, or the flavor of a decadent dessert doesn’t come close to that first time you hold your own book in your hands.
The Phone Calls Rolling In, the Speaking Engagements Filling the Calendar, the Respect of Colleagues.
After you schedule new speaking engagements, you’re going to a dinner with extended family. Someone asks how your business is going, and you say “great” and tell them your book is done.
“How did you finish your book so fast?” they ask.
You smile. You delegated the book instead of trying to manage it alone along with the thousand other things you must do as a business owner.
As you slide a fork into your cake at dessert, your phone lights up. A prospect read your book, has filled in your website contact form, and wants to talk to you about working together. From the email, you can tell this person is your ideal client, and you can’t wait to call them back in the morning.
When you return home that night, you notice a few other emails. Someone wants you to speak to a group of your ideal prospects at a local company and someone you met last month is ready to hire you.
Are You Ready to Learn More?
Kudos for taking the initial steps to bring your book idea to life. Working on a business book is a collaborative partnership, and an important way to succeed is for our personalities to click.
To find out if we’re a match, contact me to book a call. We can talk via Zoom, Skype, or regular phone.