My grandmother taught me that being a “little different” has benefits. One day, we went shopping at the mall. (I have to tell you that I don’t like shopping, but Grandma made it a fun time.) She handed me some earrings. They were hoops, yet they were shaped like an enlongated letter “D.”
“These would look great on you. They’re a little different,” she said. Circular hoops would have looked like what everyone else wears.
They were just earrings. My grandmother just made a comment. But the lesson was huge. I bought them and received compliments every time I wore them.
Lesson learned 100%.
Be a little different and weird.
Note to self: Apply this earring lesson to other areas of life.
The good news is that we’re ALL a little different and weird. Thank goodness — or the world would be dull as bland vanilla icing.
Often, what attracts people to us and our business is that little bit that makes us different. And if your difference repels some people, so be it. They probably weren’t for you anyway.
Being weird applies to your book and your writing. How does your writing voice set you apart? How do your topic choices or the ways you tell stories set you apart?
This idea applies to business and branding. What does your bio and photo communicate about you? Derek at Social Triggers wears a tuxedo in some of his business photos. Kimra Luna at Be True, Brand You sports blue hair. If it works with your brand, go for it.
Be different. Be weird. Be you.
Deborah Ager founded Radiant Media Labs to help experts turn their big ideas into a books. Former DC-area punk rocker. Join her Weekly Letters to get her help taking action on writing projects to build a business you love.