Take the First Steps–and Win

Anytime you do anything in life, you’re going to have to take a first step. I did that last fall when I pivoted this business to focus on helping business owners use content marketing and their own books to build their brand. It’s scary to change. It’s uncomfortable—yet the rewards can be huge. It’s best…

Why Keywords Don’t Matter

Lately, entrepreneurs have been asking me about keywords, and I’ve been explaining that keywords don’t matter anymore. Google regularly makes changes to their program—their algorithm—and a program change they called Hummingbird made individual keywords much less important. The Rise of Semantic Search Google aims to provide an amazing online experience for humans. Using keywords, which…

7 Steps for Successful Content Marketing

Why should you care about content marketing? Think of it as the fuel that powers your website. Without content, you don’t have a website. Content can include white papers, words on a web page, infographics, videos, emails, webinars, interviews and more. The process of content marketing involves strategizing the best ways to share that content…