I collaborate with mission-driven founders and CEOs to create thought-provoking nonfiction books that build authority and grow your business. Clients have included consultants, founders, CEOs, community leaders, and a Washington Post columnist.
BOOK CREATION PROCESS
STEP 1: Master your market. We create a clear picture of your ideal target market for the book, so we know how to write and present the information in a way that builds your authority. You save time by getting clear on the book’s tone, voice, and topics before the writing begins. Dozens of people have used these methods and experienced “a-ha” moments about their book ideas and businesses. We create a deep customer profile to determine what you want people to DO (and how you want to make people FEEL) after reading your book.
STEP 2: Mission alignment. You want a book for a reason. Your mission gets aligned to the project, so you understand exactly how it’ll help your business growth.
STEP 3: Mine your material. Notes all over the place? Is your book in a box somewhere? No problem. We discuss material you have (blogs, ideas in your brain, presentations, courses, etc) and pull the ideas into one place, so you feel good about the next step.
STEP 4: Map your mind. You may have a lot of ideas, which is perfect. We use this time to uncover the themes and topics that need to be included in the book so that we have a clear blueprint of your book’s structure and capture all of your related expertise.
STEP 5: Move from brain to book. We meet via phone to collect material. This next part is flexible based on your preferences and needs. Sometimes, I interview you. Sometimes, you share an existing presentation or prep material in advance for our phone calls. I record the calls and use the resulting transcript to create a book that sounds like you. I start developing and writing the book and submit sections to you for review and feedback. We finish the book.
“I appreciate Deborah’s passion for the project and her ability to coach me through the process in a way that feels structured but not restrictive. I like the fact that I’m working with HER (not one of the staff.) I wanted to work with Deborah because I needed a more tailored feel to what I wanted to accomplish, and I could not be happier with the results so far! Deborah really cares–not because she is getting paid or this is her job…she REALLY cares. She wants me to succeed with this project, and her support feels 100% customized.”
—Meghan Leahy, Washington Post columnist and parenting coach
“Deborah oversaw the online marketing for my company, which included SEO, AdWords campaigns and the email marketing program. Using her copywriting and conversion optimization skills, she increased the response rate to our online course from 15% to 42% in six months. We were happy with her results, and she’s fun to work with.”
—Bill Cates, President, Referral Coach International