1. I drive growth for your company using trust-building content combined with digital marketing strategy. Your outcome is filling your pipeline with ideal leads.
Step 1: Discovery. Together, we determine WHO you’re targeting, WHERE they spend time online, and WHAT platforms make the most sense.
Step 2: Your website data is vital to success. We pop “under the hood” on your website to see what content strategies and methods have worked in the past. We build on what works, figure out what makes sense to test, and you get action steps to move forward.
Step 3: You get my attention on a regular basis to determine what is working in the plan and what needs to be modified. Not every single strategy and tactic will work. That’s normal. We’ll carve away what isn’t working and focus on the areas that bring you the best leads and prospects.
Step 4: You start closing sales with the targeted leads and prospects coming your way.
2. I collaborate with mission-driven founders and CEOs to create thought-provoking nonfiction books to build authority. Clients have included consultants, founders, CEOs, community leaders, and a Washington Post columnist.
BOOK CREATION PROCESS
Step 1: Master your market. We identify who will buy your book, so that we know it can sell and so we know how to write and present the information in the best way. This includes using my 10-Minutes to Clarity Worksheet, so we can save time by getting clear on the book’s tone, voice, and topics before we begin. Dozens of people have used this tool and had “a-ha” moments about their book ideas.
Step 2: Mission alignment. Your mission and your book idea get married, so you understand exactly how the book will help your business and support business growth.
Step 3: Mine Material. Notes all over the place? Is your book in a box somewhere? You’re not alone! We collect the material you have (blogs, columns, courses, etc) and pull the ideas into one place, so we understand what we have and can move forward to the next step.
Step 4: Map Your Mind. You may have a lot of ideas, which is perfect. We use this time to uncover the themes and topics that need to be included in the book so that we have a clear blueprint for the next step.
Step 5: Move from Brain to Book. We meet and talk by phone to collect material. We record these calls, and I use the transcripts so that I can capture your voice and thoughts and create a book that sounds just like you.
“I appreciate Deborah’s passion for the project and her ability to coach me through the process in a way that feels structured but not restrictive. I like the fact that I’m working with HER (not one of the staff.) I wanted to work with Deborah because I needed a more tailored feel to what I wanted to accomplish, and I could not be happier with the results so far! Deborah really cares–not because she is getting paid or this is her job…she REALLY cares. She wants me to succeed with this project, and her support feels 100% customized.”
—Meghan Leahy, Washington Post columnist and parenting coach
“Deborah oversaw the online marketing for my company, which included SEO, AdWords campaigns and the email marketing program. Using her copywriting and conversion optimization skills, she increased the response rate to our online course from 15% to 42% in six months. We were happy with her results, and she’s fun to work with.”
—Bill Cates, President, Referral Coach International